Five leading independent promoters have consolidated as LiveCo to develop new live events, artists and attractions, the company announced today (Jan. 31). Under the leadership of CEO Brian Becker, BASE Entertainment, Premier Productions, Icon Concerts, Rush Concerts and Peachtree Entertainment are part of the new venture with financial backing by Waterland Private Equity.
We all know, now more than ever, there’s nothing like live events – and the sentiment absolutely holds up when it comes to comedy.
Brian E. Becker is an entertainment industry veteran with more than 35 years of experience building and managing worldwide live entertainment businesses.
Becker co-founded BASE Entertainment, the largest producer, other than Cirque du Soleil, of residency production shows in Las Vegas since its founding in 2006 and founded and is Chairman of BASE Xperiential in 2018. a leading creator and presenter of hologram + augmented reality residency and touring productions.
Becker led or was involved in the formation, strategic development and management pf the world’s largest live entertainment companies, including the acquisition and integration of more than 40 of the world's most successful live entertainment companies. Becker served as Chairman and CEO of Clear Channel Entertainment from 2000 – 2006; Executive Vice President, COO and Director of SFX Entertainment from 1998 – 2000; and CEO of PACE Entertainment from 1996 – 2000.
Becker received a Bachelor's degree from Stanford University and his MBA from the University of California, Los Angeles and has served on various Boards, including currently the T.J. Martell Foundation.
Dale serves as EVP - Business & Legal Affairs for LiveCo and all its related companies, managing the companies legal, compliance, and certain business matters, as well as certain risk management, insurance, HR and benefits matters. Dale also serves as the LiveCo’s Corporate Secretary.
Dale is an experienced entertainment industry executive having served in a similar capacity for Clear Channel Entertainment (now Live Nation), the world’s largest live entertainment company, as a member of CCE’s Executive Management Committee, and as a Director of the CCE Foundation for the Arts. More recently, Dale served EVP – Business & Legal Affairs for BASE Entertainment (a LiveCo company) and BASE Hologram/Xperiential.
Dale has also served in senior in-house legal positions with other public and private companies, as a private law firm Partner, and as an Adjunct Professor teaching Business Law & Ethics at the HBU Graduate School of Business.
Dale started his legal career with the law firm of Baker & Botts. He received his law degree (J.D.) from the UCLA School of Law, his B.S. from the University of Southern California (USC), and he attended the University of Stockholm, International Graduate School.
Mark Dinerstein currently serves as President of Corporate Development for LiveCo. Based in Los Angeles, Mark oversees various growth initiatives as well as working on the M&A teams to expand the company.
Prior to LiveCo, Mark served as President of Knitting Factory Presents and led the company in all areas of expansion for 13 years. Mark’s oversight included a wide range of responsibilities including team leadership, operations, strategic partnerships, festivals, national talent buying, sponsorships, corporate finance and multiple venue construction projects. During Mark’s tenure at Knitting Factory Presents, the company was established as a top independent promoter, producing thousands of annual events and routinely recognized by Pollstar as a top promoter.
Mark began his career as Regional Talent Buyer & Promoter for Clear Channel Entertainment (PACE Concerts) based in the Houston office. Additionally, Mark led his own consulting firm, MDC, for 3 years, focused on live entertainment real estate and entertainment services.
Mark is a graduate of the A.B. Freeman School of Business at Tulane University and holds a BSM in Finance & Management.
Scott Schwausch serves as EVP & Chief Financial Officer for LiveCo and has over 20 years of financial leadership experience. He joined LiveCo in 2022 as SVP & Corporate Controller.
Prior to LiveCo, Scott served as VP of Finance & Corporate Controller for ION Geophysical Corporation, a publicly-traded, technology-focused company that provided geoscience products, services and solutions to the global oil and gas industry. From 2006 to 2022, Scott held a variety of finance and accounting roles at ION. Scott started his career as an auditor with Deloitte in 2000 primarily serving a Fortune 500 electric and natural gas utility.
Scott earned a Bachelor of Science degree in accounting from Brigham Young University. He is a Certified Public Accountant and a Certified Management Accountant. Scott actively serves in the community and has held numerous leadership positions involved in helping adults and youth develop faith, moral character and life skills.
Steve Tadlock has worked in public assembly facility management for over three decades, with operational and financial oversight in a variety of venue types including stadiums, arenas, theaters, ice rinks, and a marina. His vast experience in the industry includes planning and oversight of all facets of venue management and day-to-day operations.
He previously served as General Manager, Regional General Manager or Regional Vice President for the past 22 years, most recently serving as General Manager at Pechanga Arena San Diego. Throughout this venue management career, Steve has had direct involvement and responsibility during construction, pre-opening and grand opening of three arenas.
At LiveCo, Steve manages facility relationships, content backed-booking deals, and continues to drive LiveCo’s growth in the industry.
Steve is a graduate of St Thomas University in Miami, FL graduating Magna Cum Laude with a Bachelor’s degree in Sports Administration.