LiveCo MANAGEMENT TEAM

CHUCK STEEDMAN

PRESIDENT & CHIEF EXECUTIVE OFFICER

  • Chuck most recently held the position of Principal in a sports-focused private equity fund. Prior to that, he served as Executive Vice President of Strategy and Development for ASM Global, the world’s largest live event company, where he led global strategic planning, business development, and M&A initiatives. His tenure at ASM Global followed over a decade at AEG Facilities, where he rose to the role of Chief Operating & Development Officer, overseeing the operations of stadiums, arenas, and convention centers worldwide.

    Chuck’s career also includes impactful roles with New England Sports Ventures and Fenway Sports Group (parent company of the Boston Red Sox), as well as experience in the ski resort industry, media, and collegiate athletics. His expertise includes booking major touring content, negotiating sponsorship and naming rights deals, managing strategic planning exercises, and fostering partnerships with governmental agencies.

    Chuck serves on a number of boards and recently was appointed as one of four outside members of the Advisory Board of London’s Wembley Stadium.

RON CHIU

EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER

  • For 10 years, Ron served as Chief Strategy Officer, Business Development at AEG Presents, where he led strategic planning, business development initiatives, and operational improvements. Prior to AEG Presents, he was Vice President of Strategy and Operations at Live Nation Entertainment, where he was a member of the North American Concerts Executive Leadership Team. In this role, he managed the strategy and analytics team, providing strategic planning, financial analysis, and operational support to enhance business performance.

    Before entering the live entertainment industry, Ron worked as a strategic management consultant at The Boston Consulting Group (BCG). There, he advised Fortune 500 companies in media, entertainment, and consumer industries, developing growth strategies and leading transformational projects.

BRUCE HANSON

EXECUTIVE VICE PRESIDENT, BUSINESS AND LEGAL AFFAIRS

  • Before joining LiveCo, Bruce was the Senior Vice President, General Counsel, and Corporate Secretary at ASM Global. In this role, he played a critical part in navigating the company through transformative transactions, including its 2018 private equity acquisition, the 2019 merger with AEG Facilities, and the 2025 sale to Legends. He led global legal operations, crisis management, and key partnerships with artists, promoters, NFL franchises, universities, and municipalities across a diverse portfolio of venues.

    Prior to ASM Global, Bruce held a leadership role at Aramark Sports and Entertainment, where he successfully negotiated agreements with major venues and ownership groups while implementing enterprise risk management strategies and overseeing government relations. Earlier in his career, as a partner at Duane Morris LLP, he specialized in complex commercial litigation and compliance matters.

    Bruce earned his Juris Doctor with honors from The George Washington University Law School, where he was a member of The George Washington Law Review, and holds a Bachelor of Arts with honors in International Affairs and English from Lafayette College.

TIM TABER

CHIEF STRATEGY OFFICER

  • Tim is focused on cross-company, strategic partnerships and revenue-generating opportunities at LiveCo, with a particular focus on growing the company’s base of regional talent buying in the country genre.

    Tim’s journey in the music industry began as a teenager attending alternative rock shows in local churches. His passion for music led him to co-found the band The Prayer Chain, which was signed to Reunion Records. With the band, Tim recorded multiple albums and played over 500 shows around the world.

    Transparent Productions, which Tim started upon returning to Orange County, CA, initially focused on indie, hard rock, and hip hop. The company transitioned to Christian music events after working with UK worship band Delirious and later organizing events for prominent CCM artists such as DC Talk and Amy Grant. Today, Transparent Productions operates with a dedicated team of 30 employees based in Costa Mesa, CA, and Nashville, TN.

MICHAEL PUGH

CHIEF OPERATING OFFICER

  • Before joining LiveCo, Michael was the Owner and Chief Executive Officer of Premier Productions, a leading promoter of faith-based events. Prior to stepping into ownership and the CEO role, he served as Premier’s Conference and Special Events Director, where he honed his expertise in event planning, talent buying, and sponsorship development.

    Michael  enjoys spending quality time with his family through hikes, bicycle rides, and camping adventures. Outside of work and family life, Michael is deeply involved in his church, serving as a deacon and contributing to the kids ministry.

ANDRIANNA FRAZIER

CHIEF OF STAFF

  • Andrianna’s career began in the U.S. Army, where she gained invaluable experience in organizational leadership and process optimization. She later transitioned into civilian roles, providing high-level administrative and strategic support to executives in startups, nonprofits, and corporate environments. Her focus on operational efficiency and people-first strategies has made her a trusted partner in driving organizational success.

    Known for her ability to manage complex calendars, optimize workflows, and enhance team communication, Andrianna is passionate about empowering leaders and fostering inclusive work environments. At LiveCo, she plays a key role in ensuring the leadership team operates effectively while supporting HR initiatives to nurture a strong organizational culture.

STEVE TADLOCK

SENIOR VICE PRESIDENT, VENUE RELATIONS

  • Steve has held leadership roles as General Manager, Regional General Manager, and Regional Vice President over the past two decades, including his most recent position as General Manager at Pechanga Arena San Diego. His career highlights include direct involvement in the construction, pre-opening, and grand opening of three arenas, where he played a pivotal role in ensuring operational excellence and successful launches.

    At LiveCo, Steve manages facility relationships, oversees content-backed booking deals, and drives strategic growth in venue partnerships, further cementing LiveCo’s position as a leader in live entertainment.